Gilchrist Group Wins Top PRSA Blacksmith Awards

On November 17, 2010, in Business Strategy, Communications Measurement & Research, Marketing & PR, News, Success Center, by Pam Gilchrist

The Gilchrist Group Garnered the Best In Show Award at tonight’s PRSA Blacksmith Awards in Cincinnati Ohio for its Communications Effectiveness Research work.

Independent judges from the Houston PRSA Chapter had this to say about the project:

  • It is evident that a lot of work went into this project.
  •  The situation analysis was clearly defined.
  • Objectives stated and execution on tactics was excellent.
  • Background material and research tools were very thorough.
  •  An excellent example of how communications research should be conducted!
  •  Very thorough. Execution clearly defined and well executed.
  • Excellent research.
 
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Shake Off The Election — Time To Get Busy

On November 5, 2010, in Business Strategy, News, Success Center, by admin


Corporate America has been in a stupor… frozen in fear of the changes ahead.

The question is… now that the election is over, can we all get back to business?

While President Obama will never be “pro-business.” But thanks to a more evenly divided Congress, Corporate America, has an opportunity to influence the discussion in Washington. Now is the time to help our elected-officials understand that business is the driver behind jobs and our econmic recovery.

Leaders… I am urging you to shake it off and shake it up. It’s time to fine tune your business models and align your employees as quickly as possible. This is the key to emerging from the “unrecovery” ahead of your competitors.

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Executives Feel Like They Are Talking To A Brick Wall

On October 18, 2010, in Business Strategy, Communications Measurement & Research, Marketing & PR, by Pam Gilchrist

At my sesson this afternoon at #iabchr10, several corp. communicators asked why when they ask for feedback, they get zilch from employees.

They are information pushers, who say they want feedback and feel like their program is a failure if no one responds.

Perhaps, a little navel gazing is in order.

Do you have an organizational culture that encourages dialogue? Or, more likely, employees feel like they will be penalized for comments.

They have opinions, but feel like they would just be talking to a brick wall.

Does your organization have a culture of communications?

Both Execs & Employees Feel Like They Are Talking To A Brick Wall

The organization’s leaders must change the culture.

Cultural-tone is set by its leadership. If a clear tone that is authentic and open isn’t established up front — employees do not know what to expect. So rather than risk sticking their necks out, they are mum.

The result — both sides feel like there is a brick wall separateing them.

Only leaders can change the organizational culture. You do this by building relationships and rapport — one employee at a time.

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Tsunami Success — Pamela Gilchrist Keynote Presentation Video

On July 16, 2010, in Business Strategy, News, Speaking & Training, by Admin

Surf The Big Waves & Seize Success Now

CEO Pam Gilchrist’s keynote presentation, Tsunami Success, will help your audience successfully learn how to surf the big waves of change and seize success.

Based on her research on 10 emerging socio-economic trends that are driving dramatic change in the U.S., Pam shares secrets and best practices from organizations and leaders who are forward thinking. And, she shares some personal stories about the problems with water — from sinking, to swimming to finally learning how to surf.

You can count on wit, wisdom and a fast-paced, current keynote that will keep your audience engaged and wanting more.

Find out more at: http://tinyurl.com/pamspeaks or www.gilchristgroup.com

 
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The Gilchrist Group Launches SPEAKER-LINK™ – New Service Turns Online Profiles Into Profits For Speakers, Trainers, Authors and Consultants

On July 15, 2010, in Business Strategy, Communications Measurement & Research, Influence, Marketing & PR, News, Speaking & Training, Success Center, by Admin

Rock Stars & Information Czars

The Gilchrist Group's Speaker-Link Program Will Turn You Into A Rock Star & Information Czar

 

Speaker-Link(TM) 

 

When you need more impact, you need the Gilchrist Group.

Call us when you need a personal brand that can turn your profile into profit! We’re experienced. For more than a decade, we’ve helped authors and speakers successfully develop their branding and go-to-market strategies through our exclusive Speaker-Link™ program. From business planning to marketing, PR, web and social media strategies, our award-winning work will help you gain traction and grow your business.

Our Fortune 500 insider success secrets can help you — whether you need national publicity, a new website, PR|Social content, online profiles, one sheets, book editing and publishing management, or an overall marketing plan to align and leverage your assets – you can count on us for results.

COMPLEXITY

 It’s a big problem for businesses. Communications complexity, fueled by the explosion of social media applications and content. It’s easy to be overwhelmed by all the new ways to reach out and connect with customers and prospects.

CONFUSION


There’s LinkedIn, Facebook, Twitter, YouTube, Blogs, and on and on.

UNCERTAINTY

Then there’s the uncertainty. Sure … all thesocial media stuff sounnds good, but can it help the bottom-line?

THE ANSWER

To answer that question and help  solve the social media communications complexity The Gilchrist Group launched a new service today called SPEAKER-LINK™
 

SPEAKER-LINK helps breakthrough online clutter, increase visibility and optimize your social networking. The result: More gigs. More profit.

SPEAKER-LINK TURNS YOUR PROFILES INTO PROFIT:

  1. Your online profiles are carefully set-up  with the right keywords to drive sales
  2. Your profiles are linked and optimized to gain  higher search engine rankings for blogs and websites
  3. The Gichrist Group will train and teach you what really works.

FOR MORE INFORMATION

E-mail Pamela  today for a NSA member discount pgilchrist@gilchristgroup.com
or connect with her on

Or … you could do it the old-fashioned way.

The Gilchrist Group
8190 Beechmont Avenue, #361
Cincinnati, Ohio 45255
P) 859-431-9090
F) 800-233-1415
pgilchrist@gilchristgroup.com
Twitter: @PamGilchrist

 
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Navigate What’s Next: Ready, Set … Change

On July 14, 2010, in Business Strategy, by Admin

In today’s business climate, there is little time to catch your breath, let alone prepare for the fast-pace of change. Socio-economic pressures are more intense than ever, the margin for error is non-existent and speed is critical.

Early adopters are winners, carefully capitalizing on opportunities and adjusting to avoid threats.

That’s why we launched Gilchrist Group™ – a strategic business consulting firm focused on new strategies for a new time in our world’s history. Now you have a trusted advisor with deep industry expertise to guide you through the quickly changing landscape of emerging trends that are putting pressure on your business.

We help leaders and organizations Navigate What’s Next™.

We use our research and trend analysis to develop proactive strategies to move your business forward in this changing environment and blaze a path focused on your future relevance. Then, we carefully weave these strategies into the fabric of your organization and into your customer and shareholder’s minds.

We can help your organization:

• Meet changing market demands

• Anticipate emerging socio-economic trends

• Lead with an eye on future success

• Stay ahead of your competition

• Integrate responsible and sustainable solutions

• Articulate your value proposition

• Align internal and external messaging


 
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You Can’t Change the Past but You Can Usually Influence the Future

On July 14, 2010, in Business Strategy, News, by Pam Gilchrist

Too many SMBs and entrepreneurs are too focused on “bringing the vision to life” instead of focusing on CASH FLOW. Keeping one eye on the pipeline and the other on expenses is what keeps CEO’s focused.

There is a fabulous quote in the Wall Street Journal article by Colleen Debaise, “Starting Up, and Conquering the Numbers,”

“You can’t change the past but you can usually influence the future.”

True. True. True.

Some excellent comments on the article as well .

Check it out. well worth your time.

“Starting Up, and Conquering the Numbers,”

 
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Baby Boomers – Reinvent Yourselves!

On July 12, 2010, in Business Strategy, by Admin

Al Jones of the Kalamazoo Gazette interviews Pam Gilchrist, CEO and chief strategist for The Gilchrist Group.

Reinvent yourself, they say.

They make it sound simple.

Check your skills.

Decide what kind of things you like to do. Then find a way to make money doing them.

OK.

“You know 50 is the new 30 with our health and our vibrancy,” business strategist Pamela Gilchrist told me on Monday. 

Read the complete interview: “Strategist Pamela Gilchrist suggests Baby Boomers reinvent themselves, follow their passions.”

 
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