By, Pamela Gilchrist, MA, APR, CPT
Author | Speaker | Strategist
Sometimes you change. Sometimes the world changes around you. This constant change requires both being adaptable and resilient. As we go through this metamorphosis, like a caterpillar turning into a beautiful butterfly, we find the need to reinvent ourselves.
Reinvention is not just a renewing or refocusing internally. Most likely, it will lead to a change in our external manifestation – or personal brand.
You likely put a fair amount of mind time, money and effort into how you look and interact in the world around you. What you may not realize, however, is that our personal brand isn’t so much about who we say we are, as it is about who others say we are.
It’s worthwhile to take an intentional look at how others perceive you. Ask yourself three questions:
- Is this perception accurate?
- Am I giving off mixed signals?
- Is there anything that I need to change to make my personal brand more powerful?
Editing our updating your personal brand, doesn’t mean that have to change your values, foundational character or personality. Instead, think of it as putting your best foot forward on the path you want to take.
Powerful leaders understand that they need to shed what’s not working for them, and adapt their style to new environments. When I coach leaders on executive presence, we talk at length about sending the right signals to the right people to move strategies ahead.
The more evolved leaders that I have worked with over the years intuitively understand that they do not need to fear revealing their true-selves. Authenticity and transparency serve them well and give them added credibility. On the other hand, leaders who are insecure or afraid often feel the need to mask their truth and present a persona that is delinked from their inner-self.
Integrated leaders, those whose insides match their outsides, have the law of attraction on their side. They naturally draw other positive people into their circle. People want to be around them, and want to be a part of everything they have going on.
As a powerful woman with a purpose, it’s important to periodically evaluate the need for reinvention, in your life, your career and with your personal brand.
A frequently requested speaker, Pamela Gilchrist is chief strategist at Gilchrist Group a consulting firm that works with leaders and their organizations on executive development, strategic thinking and high-impact branded communication. She will share ideas for your own personal brand reinvention at the Up Woman Circle, February 1, 2013 in Cleveland, Ohio. To learn more about Pam and book her to speak at your next event visit www.pamgilchrist.com follow her @pamgilchrist