Corporate America has been in a stupor… frozen in fear of the changes ahead.

The question is… now that the election is over, can we all get back to business?

While President Obama will never be “pro-business.” But thanks to a more evenly divided Congress, Corporate America, has an opportunity to influence the discussion in Washington. Now is the time to help our elected-officials understand that business is the driver behind jobs and our econmic recovery.

Leaders… I am urging you to shake it off and shake it up. It’s time to fine tune your business models and align your employees as quickly as possible. This is the key to emerging from the “unrecovery” ahead of your competitors.

At my sesson this afternoon at #iabchr10, several corp. communicators asked why when they ask for feedback, they get zilch from employees.

They are information pushers, who say they want feedback and feel like their program is a failure if no one responds.

Perhaps, a little navel gazing is in order.

Do you have an organizational culture that encourages dialogue? Or, more likely, employees feel like they will be penalized for comments.

They have opinions, but feel like they would just be talking to a brick wall.

Does your organization have a culture of communications?

Both Execs & Employees Feel Like They Are Talking To A Brick Wall

The organization’s leaders must change the culture.

Cultural-tone is set by its leadership. If a clear tone that is authentic and open isn’t established up front — employees do not know what to expect. So rather than risk sticking their necks out, they are mum.

The result — both sides feel like there is a brick wall separateing them.

Only leaders can change the organizational culture. You do this by building relationships and rapport — one employee at a time.

Data dumping - Garbage Communications Is Easier Than Ever
Why Do Comms Pros Still Dump?

Communications dumping is easier than ever thanks to an ever increasing bevy of new technologies, but I encourage communications pros to stop and think strategically about their messages and distribution channels.

The top seven problems with communications today:

  • Not-strategic
  • Too easy
  • Data dumping
  • Garbage
  • Lack of stickiness
  • Misaligned
  • Disparate/not-integrated

Join me for my session M @#IABCHR10 3:30 p.m. to learn how to make your communications more effective and influential.

Pam Gilchrist Is Featured Presenter At 2010 IABC Heritage Region Conference October 18th
Communications Effectiveness Study – Measurement On A Shoestring

Surf The Big Waves & Seize Success Now

CEO Pam Gilchrist’s keynote presentation, Tsunami Success, will help your audience successfully learn how to surf the big waves of change and seize success.

Based on her research on 10 emerging socio-economic trends that are driving dramatic change in the U.S., Pam shares secrets and best practices from organizations and leaders who are forward thinking. And, she shares some personal stories about the problems with water — from sinking, to swimming to finally learning how to surf.

You can count on wit, wisdom and a fast-paced, current keynote that will keep your audience engaged and wanting more.

Find out more at: http://tinyurl.com/pamspeaks or www.gilchristgroup.com

 

Pamela Gilchrist is a Fortune 100 leadership and communications expert. As chief strategist and CEO at the Gilchrist Group™, she advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement.

Pamela also coaches experts and senior leaders on executive presence, thought leadership and personal branding.

When you want more impact now – you want to work with Pam.

 

Rock Stars & Information Czars

The Gilchrist Group's Speaker-Link Program Will Turn You Into A Rock Star & Information Czar

 

Speaker-Link(TM) 

 

When you need more impact, you need the Gilchrist Group.

Call us when you need a personal brand that can turn your profile into profit! We’re experienced. For more than a decade, we’ve helped authors and speakers successfully develop their branding and go-to-market strategies through our exclusive Speaker-Link™ program. From business planning to marketing, PR, web and social media strategies, our award-winning work will help you gain traction and grow your business.

Our Fortune 500 insider success secrets can help you — whether you need national publicity, a new website, PR|Social content, online profiles, one sheets, book editing and publishing management, or an overall marketing plan to align and leverage your assets – you can count on us for results.

COMPLEXITY

 It’s a big problem for businesses. Communications complexity, fueled by the explosion of social media applications and content. It’s easy to be overwhelmed by all the new ways to reach out and connect with customers and prospects.

CONFUSION


There’s LinkedIn, Facebook, Twitter, YouTube, Blogs, and on and on.

UNCERTAINTY

Then there’s the uncertainty. Sure … all thesocial media stuff sounnds good, but can it help the bottom-line?

THE ANSWER

To answer that question and help  solve the social media communications complexity The Gilchrist Group launched a new service today called SPEAKER-LINK™
 

SPEAKER-LINK helps breakthrough online clutter, increase visibility and optimize your social networking. The result: More gigs. More profit.

SPEAKER-LINK TURNS YOUR PROFILES INTO PROFIT:

  1. Your online profiles are carefully set-up  with the right keywords to drive sales
  2. Your profiles are linked and optimized to gain  higher search engine rankings for blogs and websites
  3. The Gichrist Group will train and teach you what really works.

FOR MORE INFORMATION

E-mail Pamela  today for a NSA member discount pgilchrist@gilchristgroup.com
or connect with her on

Or … you could do it the old-fashioned way.

The Gilchrist Group
8190 Beechmont Avenue, #361
Cincinnati, Ohio 45255
P) 859-431-9090
F) 800-233-1415
pgilchrist@gilchristgroup.com
Twitter: @PamGilchrist

 

In today’s business climate, there is little time to catch your breath, let alone prepare for the fast-pace of change. Socio-economic pressures are more intense than ever, the margin for error is non-existent and speed is critical.

Early adopters are winners, carefully capitalizing on opportunities and adjusting to avoid threats.

That’s why we launched Gilchrist Group™ – a strategic business consulting firm focused on new strategies for a new time in our world’s history. Now you have a trusted advisor with deep industry expertise to guide you through the quickly changing landscape of emerging trends that are putting pressure on your business.

We help leaders and organizations Navigate What’s Next™.

We use our research and trend analysis to develop proactive strategies to move your business forward in this changing environment and blaze a path focused on your future relevance. Then, we carefully weave these strategies into the fabric of your organization and into your customer and shareholder’s minds.

We can help your organization:

• Meet changing market demands

• Anticipate emerging socio-economic trends

• Lead with an eye on future success

• Stay ahead of your competition

• Integrate responsible and sustainable solutions

• Articulate your value proposition

• Align internal and external messaging


 

Too many SMBs and entrepreneurs are too focused on “bringing the vision to life” instead of focusing on CASH FLOW. Keeping one eye on the pipeline and the other on expenses is what keeps CEO’s focused.

There is a fabulous quote in the Wall Street Journal article by Colleen Debaise, “Starting Up, and Conquering the Numbers,”

You can’t change the past but you can usually influence the future.”

True. True. True.

Some excellent comments on the article as well .

Check it out. well worth your time.

“Starting Up, and Conquering the Numbers,”

 

International Award-Winning Speaker  Pam Gilgchrist  Presents Dead On Arrival at the National Speaks Association Convention

International award winning speaker Pamela Gilchrist, MA, APR, CPT will be presenting DOA: How to Revive Your Digital Presence at the National Speakers Association Convention at the Orlando World Center Marriott on Tuesday, July 20 at 10am. Gilchrist, CEO of strategic business consulting firm Gilchrist Group™, will inform international speakers how to use social media to build their digital database to catch their prospects’ attention.

“If you haven’t used social media, embedded video or updated your Web site in more than three years, your digital presence is DOA,” says Gilchrist. “Attend my presentation and learn how to revive it!”

Gilchrist will show professional speakers how to:

•Learn easy ways to keep your digital presence alive and well;
•Understand the bottom-line business results you can expect by integrating your Web site and social media profiles;
•Learn how to leverage major social media sites to boost sales and search engine rankings;
•Understand the essential elements that take a Web site from an online brochure to a dynamic space to grow relationships with prospects and customers; and,
•Learn why researchers have proven that video gives you an instant search engine boost.

About Pamela Gilchrist:

As chief strategist at the Gilchrist Group™, Pam is a Fortune 100 leadership and communications expert. She says that understanding how to integrate social media into your business planning is critical to success in today’s competitive marketplace.

Pam advises organizations on how to have more impact by focusing on breakthrough business strategies, brand identity and influencer engagement. Her forte is guiding organizations through times of significant growth and change. Additionally, she has significant experience coaching C-Suite leaders on messaging, executive presence and personal branding.

Pam has served as chief communications council for companies ranging from Fortune 100s to regional businesses for 26 years. Her unique combination of vision, executive management and entrepreneurial skills helps organizations achieve maximum results. In 2009, she was named PR Professional-of-the-Year by the Cincinnati Chapter of PRSA.

The Gilchrist Group® is a strategic business consulting firm. Founded in 1999, as PR~Link Public Relations, LLC, the firm serves clients in a wide-range of industries including: financial services, healthcare, technology, manufacturing, engineering, government and non-profit. Gilchrist’s professional team works with leaders on next level leadership, branding roadmaps, go-to-market-strategies, issues management and marketing/PR including social media integration.
She has won numerous national and international awards for her work including the coveted Golden World Trophy from the International Public Relations Society (IPRA). Her work has been recognized with multiple platinum and gold Hermes International Creative Awards, as well as top awards from PRSA’s East Central District; and the Cincinnati, Columbus and Pittsburgh PRSA Chapters. She has been named one of the top 40 leaders by the Cincinnati Business Courier.

She is a professional member of the National Speakers Association (NSA), an accredited member of the PRSA Counselors Academy, and a member of the American Marketing Association (AMA) and American Society for Training and Development (ASDT).

 

Is Your Website DOA?

Make Your Website Real Time And Searchable

Is Your Website D.O.A.

Much has changed in the past year. The most significant being Google launching real-time search in December. I have spent most of my day on conference calls with clients that desperately need to move their websites from static “brochure-ware” to dynamic easily updated models that have integrated social media widgets and RSS feeds.

The great thing is, with new content publishing tools such as Word Press, it is easy to make this happen and improve your SEO without paying for huge search campaign fees.

All National Speaker Association (#NSA10) convention attendees can join me for my Meet The Pros session in Olrando on Tuesday morning at 10 a.m.

Get real-time, real-world tips to make your website standout.